"My watches are all 100 years behind the times," says Gerd-Rudiger Lang, master watchmaker and founder of Chronoswiss, "but then I'm a little offbeat." This family-owned business makes only 8,000 watchers per year. In business for just over 20 years, Mr. Lang's watches, with their stylistic confidence and inimitable charm, give us the distinct feeling that Chronoswiss has been around forever.

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